Scent Marketing: The Invisible Strategy Enhancing Workspaces, Malls, and Healthcare in India
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In today’s world, where experience defines brand loyalty, scent marketing has emerged as a transformative tool. Businesses are now focusing on how their environments smell, not just how they look or sound. By engaging the human sense of smell, brands are creating more memorable, pleasant, and productive environments—and cities like Delhi are leading the charge. What Is Scent Marketing? Scent marketing is the strategic use of fragrance to shape perceptions, influence emotions, and deepen brand recognition. From subtle background aromas to signature scents, this method is used to create emotional connections with customers, employees, and visitors alike. The Role of Scent Marketing Companies Expert scent marketing companies work with businesses across industries to identify the right fragrance profile for each space. Whether it's a retail store, a medical facility, or a high-traffic public venue, these companies help craft scent strategies that align with brand values and enhanc...